Originally published on cassette by Random House Audio Assets, RAVING FANS netted over 64,000 units since April 1993. Now, this invaluable and easy-to-follow guide from bestselling authors Kenneth Blanchard and Sheldon Bowles will be made available on CD for the first time ever.
Told in the parable style of The One Minute Manager, RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. RAVING FANS includes startling tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
