Pushback

Theresa Marteau has earned everyone's thanks by writing this fascinating and compelling book. It inspires behavioural changes that, if widely adopted, could improve the world for us all

Martin Rees

Wise, uplifting and revelatory. What the world is crying out for

Sandi Toksvig

A powerful exposé of why profit so often trumps doing the right thing, and a must read for all who want to live a better life on a healthy planet

Dame Sally Davies

Theresa Marteau has spent decades accumulating evidence on what can bring about more healthy behaviour, and has concluded that educating and exhorting individuals – while popular – just doesn’t work. But the types of government interventions that actually have impact are hindered by policy-makers protecting corporate interests rather than citizens. Her book is a rousing call-to-arms to push back against these malign influences, with a narrative that cracks along, peppered with humour and fascinating personal experiences. It's an extraordinarily valuable read

David Spiegelhalter

I LOVED this book – the scope is vast, and the ambition extraordinary, but it utterly succeeds at every level. Scholarly and brilliantly readable, it connects the everyday environments and experiences that shape our behaviour with the corporate power that shapes political decisions. From the size of our wine glasses to government lobbying, Theresa Marteau shows how profoundly our lives are influenced by those who profit from the way we eat, drink and travel. But she also shows how we can push back: reclaiming the streets for children, restricting junk food advertising and taking on the tobacco industry. With scientific clarity and infectious determination, Marteau explains what works, what stands in the way and how we can act together. I tore through it because it’s so compelling. You will be left feeling informed, energised and hopeful

Chris van Tulleken