Purposeful
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  • Published: 30 July 2018
  • ISBN: 9780753548356
  • Imprint: Virgin Books
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $39.99

Purposeful

Are You a Manager … or a Movement Starter?

Formats & editions
EBook
24 May 2018
Audiobook
24 May 2018
Tr. Paperback
30 Jul 2018
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The most successful leaders see themselves as heads of movements that rally people to accomplish big things. Here are the keys to becoming a movement starter.


Managers accept the world as it is; movement starters push the boundaries to make it more just, compassionate and even joyful. We all need to decide: Are we managers or movement starters?

Jennifer Dulski, the head of Groups & Community at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change – whether you’re at a startup or a political campaign, a Fortune 500 company or a local community group, as an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter where, or how small, they start.

Dulski explains how to create a clear vision, inspire supporters, persuade decision-makers, navigate criticism and more. She pairs her own experience as a startup founder, tech executive and social change leader with powerful stories of movement leaders from both business and activism.

Our world needs movement starters more than ever. Packed with practical advice and the inspiring true stories of movement starters from all walks of life, Purposeful will empower you to start your own movement, and make your mark on the world.
  • Published: 30 July 2018
  • ISBN: 9780753548356
  • Imprint: Virgin Books
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $39.99
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About the author

Jennifer Dulski

Jennifer Dulski is the head of Groups and Community at Facebook. She also has more than 15 years’ experience in successful startups and big-brand internet companies, including Yahoo! and The Dealmap, which was acquired by Google in 2011. She was most recently president and COO of Change.org. Dulski writes about leadership, management and entrepreneurship for LinkedIn Influencers, Fortune, Huffington Post and other media outlets.

Praise for Purposeful

An inspiring call-to-arms for everyone who wants to change the world.

Arianna Huffington

Purposeful teaches readers how to bridge the gap between a great idea and real impact, helping you learn how to lead world-changing movements yourself.

Tony Hsieh, CEO of Zappos.com and bestselling author of Delivering Happiness

Drawing on her experiences as a key leader at Change.org and Facebook, Jennifer Dulski shows aspiring organisers what they need to do to start movements that create massive positive impacts. For anyone who wants to change the world, this is crucial reading.

Reid Hoffman, Co-founder of Linkedin

Jennifer provides a fresh take on leadership, combining the best techniques from business and social change to help you transform your passion into a movement. She shows how all of us can create positive change in the world and make our lives purposeful.

Ben Rattray, founder and CEO of Change.org

Yes! Yes! Yes! If we want to live in a world in which each of us can wake up inspired, feel safe at work, and return home fulfilled at the end of the day, then we need more books like this one! Dulski discovered firsthand what it takes to move from being a manager of people to becoming a leader of movements. Now the rest of us can learn what she learend and join the movement. I'm in ... the quetsion is: are you?

Simon Sinek, author of Start with Why and Leaders Eat Last