Pressure Point

You already know the feeling. The interview where your mind went blank. The conversation you’ve rehearsed a hundred times and still fumbled. Having guided the world’s greatest athletes, first responders, senior executives, and military leaders during the most stressful moments in their careers, Steinfort knows high pressure. The problem, he reveals, is that our biology can work against us in these moments, and the cookie-cutter wisdom for overcoming pressure -\"clear your mind,\" \"just stay positive,\" \"embrace the suck\"— often falls apart precisely when we need it most.

In Pressure Point, Steinfort shows us why, and what to do instead. Drawing on his own psychology research and behind-the-scenes stories from his work coaching MVPs and Olympic champions, he introduces the FACE Pressure Framework. This four-part toolkit will help you feel, aim, commit and execute. Once you access these tools and practices, you will see a fundamental shift– there is nothing preventing you from being at your best when you need it the most.