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  • Published: 26 November 2020
  • ISBN: 9781473591479
  • Imprint: Transworld Digital
  • Format: EBook
  • Pages: 256

Post Corona

From Crisis to Opportunity




The New York Times bestselling author of The Four delivers a timely, urgent analysis of the winners and losers in business in a post-pandemic world.

The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, mask-wearers and mask-haters. Some businesses, like Amazon and video conference software maker Zoom, have been crushed under an avalanche of consumer demand. Others, like the restaurant, travel and live entertainment industries, have scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.

  • Published: 26 November 2020
  • ISBN: 9781473591479
  • Imprint: Transworld Digital
  • Format: EBook
  • Pages: 256

About the author

Scott Galloway

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World’s 50 Best Busi­ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers', has generated tens of millions of views.

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Praise for Post Corona

Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner.

Huff Post

If there is a blunter, more opinionated, faster-talking expert on the internet than Scott Galloway, I haven't come across him. Or her.

Fortune

Fast, fluent and persuasive. For anyone interested in a clear-eyed overview of what is happening now, and what that might mean in future, this is as good an analysis as you could wish to read.

Financial Times

Entertaining and informative.

The Economist

Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University's Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime.

New York Times

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