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  • Published: 3 September 2021
  • ISBN: 9781473579279
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 320

Poles Apart

Why People Turn Against Each Other, and How to Bring Them Together




A groundbreaking work on why people become so divided - and how they can brought back together.

Why do people become divided?
What steps can we all take to reduce hostility and bring about understanding?

In Poles Apart, an expert on polarisation, a behavioural scientist and a professional communicator explain why we are so prone to be drawn into rival, often deeply antagonistic factions. They explore the shaping force of our genetic make-up on our fundamental views and the nature of the influences that family, friends and peers exert. They pinpoint the economic and political triggers that tip people from healthy disagreement to dangerous hostility, and the part played by social media in spreading entrenched opinions. And they help us to understand why outlooks that can seem so bizarre and extreme to us seem so eminently sensible to those who hold them.

Above all, they show what practical and effective steps we can all take to narrow divisions, build respect for others, and create a greater degree of common understanding.
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'It's a fascinating read, which will help anyone who wants to step out of the polarisation cycle and become part of the solution.' Jonathan Haidt, author of The Righteous Mind and The Happiness Hypothesis

  • Published: 3 September 2021
  • ISBN: 9781473579279
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 320

About the authors

Ali Goldsworthy

Ali Goldsworthy has spent over 20 years active in politics and campaigning. A former Deputy Chair of the Liberal Democrats, she led the team that built the fastest growing campaigning organisation in the UK. In 2017 she was a Sloan Fellow at Stanford, creating its first depolarisation course and claiming numerous awards for her work. Ali has written for the Telegraph, Independent, New Statesman and Financial Times.

Laura Osborne

Laura Osborne is a professional communicator and change maker, with a background in public affairs and government communications. Currently Communications Director and a spokesperson at London First, the voice of London’s largest businesses, she was the UK Consumer Association’s first Head of Corporate Affairs, working with some of the UK’s biggest corporates to directly intervene to improve the banking, energy and telecoms markets for consumers.

Alex Chesterfield

Alex Chesterfield is a behavioural scientist with a Masters in Cognitive & Decision Science. She currently works in financial services, leading a team of psychologists to encourage consumers to make better decisions and drive ethical business cultures. For four years, she was an elected Councillor in Guildford for the Conservative Party and has personally experienced the effects of affective polarisation, both in and out of the workplace.