> Skip to content
  • Published: 31 October 2011
  • ISBN: 9780141971100
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 224

One Click

Jeff Bezos And The Rise Of Amazon.Com



Buy now with one-click.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top.

Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions.

Amazon.com was waiting to be discovered. It took Bezos's unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.
%%%Buy now with one-click.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top.
Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions.
Amazon.com was waiting to be discovered. It took Bezos's unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.

  • Published: 31 October 2011
  • ISBN: 9780141971100
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 224

About the authors

Richard L. Brandt

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is a former correspondent for Businessweek, where he won a National Magazine Award. He is also the author of The Google Guys, about the founders of Google. He lives in San Francisco. 

Visit the author online at richardbrandt.com

Related titles