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About the book
  • Published: 31 July 2012
  • ISBN: 9780143121268
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 352
  • RRP: $31.99
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Now You See It

How Technology and Brain Science Will Transform Schools and Business for the 21s t Century


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"As scholarly as [it] is . . . this book about education happens to double as an optimistic, even thrilling, summer read." —The New York TimesA brilliant combination of science and its real-world application, Now You See It sheds light on one of the greatest problems of our historical moment: our schools and businesses are designed for the last century, not for a world in which technology has reshaped the way we think and learn. In this informed and optimistic work, Cathy N. Davidson takes us on a tour of the future of work and education, introducing us to visionaries whose groundbreaking ideas will soon affect every arena of our lives, from schools with curriculums built around video games to workplaces that use virtual environments to train employees.

  • Pub date: 31 July 2012
  • ISBN: 9780143121268
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 352
  • RRP: $31.99

Praise for Now You See It

“"In her galvanic new book, Ms. Davidson, one of the nation’s great digital minds, has written an immensely enjoyable omni-manifesto. Rooted in . . . rigorous history, philosophy and science, this book . . . doubles as an optimistic, even thrilling, summer read.” — Virginia Hefferman, New York Times "A remarkable new book Now You See It offers a fresh and reassuring perspective on how to manage anxieties about the bewildering pace of technological change. . . . Her work is the most powerful yet to insist that we can … manage the impact of these changes.” — Anya Kamenetz, Fast Company "The author takes us on a journey through contemporary classrooms and offices to describe how they are changing—or, according to her, should change. . . .Now You See It is filled with instructive anecdotes and genuine insights."  — Mark Changizi, Wall Street Journal "Her book 'Now You See It' celebrates the brain as a lean, mean, adaptive multitasking machine that — with proper care and feeding — can do much more than our hidebound institutions demand of it. . . Davidson is such a good storyteller, and her characters are well drawn." — Christopher Chabris, New York Times  “Davidson has produced an exceptional and critically important book, one that is all-but-impossible to put down and likely to shape discussions for years to come.”   [Top 10 Science Book, Fall 2011] — Publishers Weekly “Humorous, poignant, entertaining, endearing, touching and challenging. It is a book I would happily recommend to anyone engaged in teaching at any level … It is devised to convince readers that the human mind is ready for the next quantum advance into our collective future.” — Steve Wheeler, Book of the Week, Times Higher Education  “Practice Collaboration by Difference: This idea is stolen directly from Cathy N. Davidson's marvelous book, Now You See It. . . .If innovation is our goal then we must pay careful attention to the diversity of the people around our project tables.” — Joshua Kim, Inside Higher Ed  “A preview of the future from an educational innovator... it is becoming clear that our minds are capable of multitasking to a degree far beyond what the 20th-century assembly-line worker or middle manager was trained to do...[Davidson's] points are worth pondering.” — Kirkus  “There is an emerging consensus that higher education has to change significantly, and Davidson makes a compelling case for the ways in which digital technology, allied with neuroscience, will play a leading role in that change.” — William Pannapacker, Chronicle of Higher Education  “[Davidson] makes a provocative case for radical educational and business reforms. . . . Davidson's call to experiment with digital schemes that turn students and workers into motivated problem solvers rings as clear as a bell atop a little red schoolhouse." — Bruce Bower, Science News  “The book's purpose and strength are in detailing the important lessons we can glean from the online world.  If Davidson is right, 21st-century society will move away from categorizing people based on standardized tests, which are crude measures of intelligence at best. Instead we will define new metrics, ones that are better aligned with the skills needed to succeed in the shifting global marketplace. And those who cannot embrace this multidisciplinary world will simply be left behind.” — Brian Mossop, Scientific American “Davidson's claim that mono-tasking (the idea that a person can focus on one single task at hand) is an unrealistic”


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