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  • Published: 28 May 2026
  • ISBN: 9781405971652
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 288
Categories:

Never Settle

Persuasion & Negotiation Skills to Get What You Want




The definitive guide to transforming everyday interactions into remarkable wins, from Harvard Law, MIT, and University of Michigan’s negotiation experts.

What if you could walk away from every conversation with exactly what you want? At work, at home, and in our daily interactions, our lives are full of constant negotiation—from trying to score a promotion to changing an airline flight to getting our spouse to take out the trash. But while we like to think we know how to get our way, too many of us struggle to capture what we know we deserve.

In Never Settle, renowned negotiation experts Attia Qureshi and John Richardson move beyond the basic theory of persuasion to help you learn these invaluable skills to get more in every aspect of your life. Drawing from decades of experience teaching at elite institutions and incorporating insights they’ve culled from FBI negotiation tactics, they offer readers groundbreaking, actionable strategies to negotiate with confidence and achieve extraordinary results, no matter the circumstances. With easy-to-follow, habit-building exercises, this revolutionary guide reveals how you can build trust through reciprocity, get more through a strategic no, and craft win-win outcomes using creative problem-solving.

Accessible and empowering, Never Settle equips you with the techniques you need to unlock the best deal, without settling for anything less.

  • Published: 28 May 2026
  • ISBN: 9781405971652
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 288
Categories:

About the authors

John Richardson

John Richardson teaches negotiation at MIT’s Sloan School of Management, and previously at Harvard Law, and was an Associate at the Harvard Negotiation Project. He was co-author with Roger Fisher and Alan Sharp of Getting It Done and Negotiation Analysis with Howard Raiffa and David Metcalfe.

Attia Qureshi

Attia Qureshi is the founder of AQ Consulting, where she supports companies through negotiation, conflict resolution and organizational strategy. She is an adjunct at the Ford School of Public Policy and previously at MIT’s Sloan School of Management and Ross School of Business. She has also worked on behalf of the U.S. State Department in conflict zones.

Praise for Never Settle

Never Settle provides a toolkit and a complete range of practical steps based upon decades of experience. If you want to apply negotiation skills and see improvement, this book is for you.

Chris Voss, New York Times bestselling author of 'Never Split the Difference'

Never Settle is an essential guide for anyone who has ever walked away from a negotiation thinking, ‘Why did I agree to that?’ This book shows you how to stop giving bulk discounts on your soul.

Eric Barker, Wall Street Journal bestselling author of 'Barking Up the Wrong Tree'

Never Settle turns negotiation from an intellectual exercise into a physical practice. Like boxing, music, or improv, it’s about rhythm, reps, and reading the room. This book will do more than change how you think about influence. It will train you how to move through the world.

Daniel H. Pink, #1 New York Times New York Times bestselling author of The Power of Regret and Drive

Never Settle offers a blend of psychological principles and practical exercises that empowers readers to negotiate with fearless effectiveness in any situation. This book is essential for anyone eager to level up.

Robert Cialdini, New York Times bestselling author of Influence and Pre-Suasion