Michael O'Leary
  • Published: 27 September 2018
  • ISBN: 9780241315644
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 464

Michael O'Leary

Turbulent Times for the Man Who Made Ryanair

Formats & editions
EBook
27 Sep 2018
EBook
5 May 2008
Audiobook
27 Sep 2018
Paperback
2 May 2019
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New biography of Ryanair's controversial boss, Michael O'Leary, with unique insights into his role in the airline's huge success and its recent troubles

September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic.

A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it.

Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business.
  • Published: 27 September 2018
  • ISBN: 9780241315644
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 464
Categories:

Praise for Michael O'Leary

Fascinating book ... very comprehensive

Eamon Dunphy, The Stand

An indispensable guide for anyone who wants to understand not just where Michael O'Leary and Ryanair are coming from, but where they are going

Sunday Business Post

A frequently enlightening unauthorised biography ... entertaining

Irish Independent

Cooper's book tracks O'Leary's change of attitude towards passengers since 2014. He built his career amid alehouse expletives and wisecracks that should have been enough to make most customers steer clear - were it not for the promise of ever lower prices.

Neil Craven, The Mail on Sunday

In a world of colourless corporate leaders, Ryanair's aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject.

Book of the Month, The Financial Times

Matt Cooper explores the recent tough times for the high-profile businessman.

The Journal, Ireland

This is an engaging read full of anecdotes, some of which shocked me and made me laugh out loud

Emma Newlands, The Scotsman
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