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  • Published: 31 August 2021
  • ISBN: 9781787634602
  • Imprint: Bantam Press
  • Format: Trade Paperback
  • Pages: 288
  • RRP: $35.00

Masters of Scale

Surprising truths from the world's most successful entrepreneurs



Business secrets from the heads of the world's most exciting and innovative companies, including Facebook, Google, Airbnb, Netflix, Spotify, Uber, Starbucks, Bumble and Instagram.

On his podcast Masters of Scale, Silicon Valley legend Reid Hoffman (founder of LinkedIn, investor at Greylock) sits down with the leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the 21st century. In this book, he draws on their most riveting, revealing stories to distil the counterintuitive secrets behind the most extraordinary success stories of our times.

Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a "squirmy no"? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.)

Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.

  • Published: 31 August 2021
  • ISBN: 9781787634602
  • Imprint: Bantam Press
  • Format: Trade Paperback
  • Pages: 288
  • RRP: $35.00

About the author

Reid Hoffman

REID HOFFMAN is co-founder and executive chairman of LinkedIn, the biggest professional social network in the world with 100+ million members. Previously he was executive vice president of PayPal. He is also a partner at Greylock, a leading Silicon Valley venture capital firm. He has been an early investor in over 100 technology companies, including Facebook and Zynga.

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