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  • Published: 13 January 2022
  • ISBN: 9781473585324
  • Imprint: Transworld Digital
  • Format: EBook
  • Pages: 240

Making Numbers Count

The art and science of communicating numbers




From bestselling author Chip Heath, a lively, practical, first-of-its-kind guide to turning cold, clinical data into a memorable story.

Whether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed their hands between visiting the bathroom and touching your hands, this book will help math-lovers and math-haters alike translate the numbers that animate our world. Until recently, most languages had no words for numbers greater than five. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. So how can we effectively translate numbers and stats so that the data comes alive? Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, the authors reveal what's compelling about a number and show how to transform it into its most engaging form.

  • Published: 13 January 2022
  • ISBN: 9781473585324
  • Imprint: Transworld Digital
  • Format: EBook
  • Pages: 240

About the author

Karla Starr

Karla Starr has written for O, The Atlantic, Slate, Popular Science, the Guardian and the LA Times, and has appeared on CBS as an expert on luck. The recipient of a Best Science/Health award from the Society of Professional Journalists, she lives in New York. She is the author of Can You Learn to Be Lucky?

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