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Making Ideas Happen
  • Published: 1 August 2011
  • ISBN: 9780141971056
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 256

Making Ideas Happen

Overcoming the Obstacles Between Vision and Reality



Edison said genuis is 1% inspiration and 99% perspiration. This US bestseller shows everyone how to convert great ideas into even greater results.

Thomas Edison famously said that genius is 1% inspiration, 99% perspiration. Every day new solutions, revolutionary cures, and artistic breakthroughs are conceived and squandered by smart people. Along with the gift of creativity come the obstacles to making ideas happen: lack of organisation, lack of accountability and a lack of community support.

Scott Belsky has interviewsed hundreds of the most productive creative people and teams in the world, revealing one common trait: a carefully trained capacity for executing ideas. Implementing your ideas is a skill that can be taught, and Belshy distills the core principles in this book.

While many of us obsess about discovering great new ideas, Belsky shows why it is better to develop the capacity to make ideas happen - using old-fashioned passion and perspiration. Making Ideas Happen reveals the practical yet counterintuitive techniques of 'serial creatives' - those few who make their visions a reality.

  • Published: 1 August 2011
  • ISBN: 9780141971056
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 256

Praise for Making Ideas Happen

If you care about your art, your job or your market, you really have no choice but to read this book

Seth Godin, author of Purple Cow and Linchpin

Ideas are easy. Implementation is hard. This book helps you with the hard part

Guy Kawasaki, former Apple guru and author of The Art of the Start

This book is like a Swiss Army knife for ideas

Ji Lee, Creative Director at Google Creative Lab

This is a book about execution, and when it comes to going from an idea to a real business, execution is everything

John Battelle, co-founder of WIRED and BoingBoing

If your creative team or organization struggles to implement their best ideas, or if you find that your own creative projects languish unfinished, you need Making Ideas Happen

Teresa Amabile, Director of Research, Harvard Business School

There are techniques in this book that can turn disorganised creative prima donnas into organised creative prima donnas

Chuck Porter, co-chairman, Crispin Porter + Bogusky

Belsky offers an illustrated map to get to the destination of your great ideas

Scott Thomas, Design Director, Obama Presidential Campaign

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