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  • Published: 20 September 2022
  • ISBN: 9780241468289
  • Imprint: Penguin General UK
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $35.00

Like, Comment, Subscribe

How YouTube Drives Google's Dominance and Controls Our Culture




The story of YouTube, the global phenomenon which single-handedly upended traditional media and transformed Google into one of the world's most profitable companies

Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet.

In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.

  • Published: 20 September 2022
  • ISBN: 9780241468289
  • Imprint: Penguin General UK
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $35.00

About the author

Mark Bergen

Mark Bergen is an award-winning tech journalist at Bloomberg News. One of the world's foremost experts on everything to do with Google and YouTube, he has been covering the company for over half a decade and has personally profiled executives including CEO Sundar Pichai, CBO Philipp Schindler, CFO Ruth Porat and Alphabet boss Larry Page. His work has been printed in the New York Times, the Wall Street Journal, Time, Reuters and the NewYorker, while he also regularly appears on CNBC, Bloomberg TV/Radio, NPR and several other media outlets.

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