Let My People Go Surfing
  • Published: 17 October 2016
  • ISBN: 9780143109679
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 272
  • RRP: $35.00

Let My People Go Surfing

The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

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An updated and expanded edition of a modern business classic

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
  • Published: 17 October 2016
  • ISBN: 9780143109679
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 272
  • RRP: $35.00
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Praise for Let My People Go Surfing

"Three wonderful books rolled into one: a moving autobiography, the story of a unique business, and a detailed blueprint for hope."
-Jared Diamond, Pulitzer Prize-winning author of Guns, Germs and Steel and Collapse

"What separates Surfing from every other business memoir I've read is its otherworldly lack of calculation...No company builder could read Chouinard's articulation of Patagonia's work without thinking, 'I should do that for my company too.'"
-Michael S. Hopkins, Inc.

"This is a wonderful, wonderful book. Two hundred-odd pages of truth telling, consciousness raising and ballsy bravery. Every wannabe entrepreneur, every school teaching a course on 'business' and every MBA program should buy this book."
-Anita Roddick, founder and owner of The Body Shop

"Yvon lays out the philosophies and practical actions of a company that has been a leader in the world of values-led business. It is a beautiful read that gives valuable insights into this truly wonderful company."
-Ben Cohen, cofounder of Ben & Jerry's

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