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Killing Giants
  • Published: 27 June 2011
  • ISBN: 9780141969398
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 256
Categories:

Killing Giants

10 Strategies To Topple The Goliath In Your Industry

Formats & editions
EBook
27 June 2011
Tr. Paperback
9 June 2011
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How to do the impossible and take on the biggest companies in your industry

Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager.

Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
  • Published: 27 June 2011
  • ISBN: 9780141969398
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 256
Categories:

Praise for Killing Giants

For start-up entrepreneurs, cash-strapped strategists, and other Davids armed only with their wits

Marty Neumeier, author of Zag

If you want to take on the big boys and win, this is required reading

Michael Port, author of The Think Big Manifesto

[Will] give you the stones to take out the Goliath in your industry

Roger von Oech, author of the Creative Whack Pack

I almost ran out of ink underlining all the great thinking, insights, and stories

Eric Ryan, co-founder, Method