- Published: 4 September 2014
- ISBN: 9780698170254
- Imprint: PEN US eBook Adult
- Format: EBook
- Pages: 320
In Search of the Perfect Loaf
A Home Baker's Odyssey
- Published: 4 September 2014
- ISBN: 9780698170254
- Imprint: PEN US eBook Adult
- Format: EBook
- Pages: 320
Praise for Organic, Inc.
"Lively, comprehensive, and balanced in its presentation, Organic Inc., is the definitive account of organic food's rise and move into the American mainstream. Fromartz is a first-rate business journalist with a rare ability to see both sides of an issue and an admirable refusal to oversimplify his story."
Michael Pollan, author of The Omnivore's Dilemma
"Sam Fromartz has the ability to transform an important subject into an interesting one, as he does with this vivid, vital book."
Ken Auletta, author, staff writer, The New Yorker
"With one eye on organic food's past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads."
Dan Barber, chef/co-owner of Blue Hill and Blue Hill at Stone Barns
"Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape."
San Francisco Chronicle
"The history of organic food is colorful, but [the] policy debates make this book important."
Los Angeles Times
"Revealing...Fromartz gives us a handy tool for educating ourselves."
Fast Company
"Fromartz's journalistic approach, as well as his personal passion for the topic, makes his book an easy read. Through compelling business snapshots of natural foods players...he charts the growth of organic food."
BookPage
"[Organic Inc.] should be required reading for anyone interested in the commodification
of organic...Fromartz is excellent at teasing out the incredible amount of drive, tenacity,
and innovation it takes to create a successful local-oriented farm business."
Grist.org
"Organic Inc. has to be the most compact piece of writing for study on this expanding organic world...The read was fun."
The Grumpy Gourmet