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  • Published: 3 April 2007
  • ISBN: 9780553384970
  • Imprint: Bantam Dell
  • Format: Paperback
  • Pages: 400
  • RRP: $52.00

Iacocca

An Autobiography



To coincide with the publication of his new book, WHERE HAVE ALL THE LEADERS GONE?, from Scribner in May 2007, we are reissuing this classic Iacocca bestseller in trade paperback.

“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

  • Published: 3 April 2007
  • ISBN: 9780553384970
  • Imprint: Bantam Dell
  • Format: Paperback
  • Pages: 400
  • RRP: $52.00

About the authors

William Novak

William Novak has co-authored the best-selling autobiographies of Lee Iacocca, Tip O'Neill, Nancy Reagan and Oliver North. He lives in the Boston area with his wife and their three sons.

Praise for Iacocca

"Vintage Iacocca...he is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero...his career is breathtaking." --Business Week

"IACOCCA reads like Iacocca talks...the voice is unmistakable." --Time Magazine

"Every mother who has sons or daughters headed for a business career will want to give them IACOCCA for Christmas." --The New York Times Book Review