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  • Published: 1 June 2017
  • ISBN: 9780241290965
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 176
  • RRP: $24.99

Hunch

Turn Your Everyday Insights into the Next Big Thing




In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever

What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.

In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.

  • Published: 1 June 2017
  • ISBN: 9780241290965
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 176
  • RRP: $24.99

About the author

Bernadette Jiwa

Bernadette Jiwa was born into a house with no books and a home full of stories, in Dublin, Ireland. She migrated to the UK in the 1980s, raised three sons with her husband, and now lives in Melbourne, Australia. She is the creator and leader of The Story Skills Workshop — a program that has taught thousands of people to harness the power of their everyday stories. The Making of Her is her first novel.

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Praise for Hunch

This book provides much-needed jet fuel for any leader of creative people. Bernadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech

Chris Bruzzo, Chief Marketing Officer, Electronic Arts

At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas

Chip Conley, Strategic Advisor, AirBnB

This brilliant little book is sure to inspire the next new meaningful product or company

Ivy Ross, VP Design, Google

Hunch is a roadmap that arms you with tools you won't find in a traditional business book and that will help you realize the potential we all have to be creative. After reading this book you'll pay attention to the world in a completely new way and have the tools to create your own vision for the future

Antonio Zea, Senior Director, Under Armour

While data-driven decision-making is a crucial business skill, Bernadette reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this skill

Steve Clayton, Chief Storyteller, Microsoft

Jiwa explains a whole new way to innovate and change the world

Guy Kawasaki, author of THE ART OF SOCIAL MEDIA

Insightful...I highly recommend all of the books Bernadette's written

Seth Godin, bestselling author of POKE THE BOX and THE PURPLE COW

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