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Bestselling Vermilion author Edward de Bono's new book to encourage creative thinking.

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.
In HOW TO HAVE CREATIVE IDEAS Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items.
All the exercises are simple, practical and fun, and can be done by anyone.

Reviews

Edward de Bono is a cult figure in developing tricks to sharpen the mind

The Times

Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind

Peter Gabriel

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Formats & editions

  • Trade Paperback

    9780091910488

    May 1, 2007

    Vermilion

    192 pages

    RRP $22.99

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