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  • Published: 8 October 2020
  • ISBN: 9780241988138
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 272

How to be Strategic




Upgrade Your Strategic Thinking at Work

Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.

How to be Strategic is an accessible but thorough guide to strategic thinking in any situation based on 20 years' experience training executives at all levels from leading companies across the UK, Europe and beyond. It offers a range of smartly-illustrated, workable methodologies to enable the reader to understand each approach and find their own path to the right solution every time.

  • Published: 8 October 2020
  • ISBN: 9780241988138
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 272

Praise for How to be Strategic

I've learned more about strategic thinking from Fred than I did in my time at Harvard Business School

John Smith, COO, Burberry

Practical and comprehensive, How to Be Strategic reveals how to build your strategic mindset and gives you the most powerful tools

Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

You can learn more from Fred in a few hours than taking a strategy course over a semester as part of your MBA program!

Rajat Sharma, Director, Business Operations, LinkedIn

Fred's energy and expertise shine through irrespectively of the delivery method, and our 500+ learners this year have commented on clear frameworks, engaging style, and relevant examples every time

Tanya Dowling, Global Academy Manager, HSBC

I really like Fred's ability to explain with real life examples. His approach is far from being 'classic academic'; one could say that his is rather the perspective of a 'literate entrepreneur'. Fred is a very good story teller, and he holds your attention throughout

Federico Bonatti, CFO Switzerland, IKEA

Fred has brought valuable approaches to strategic analysis that have fast become go-to tools for our team. His sharp intellect, and deep knowledge of the tools left us perfectly equipped to use them in practice right away

Jon Page, Head of Technology Strategy, BBC

Sainsbury's have worked in partnership with Fred over many years, to develop the 'Strategic Mindset' of our brightest talent. His content is always hugely popular. Don't miss an opportunity to turn your teams into budding entrepreneurs

Stuart Comer, Group Head of Learning & Development, Sainsbury's

Fred's concise and disruptive ideas have the power to align teams, change minds and speed up innovation

Richard Davidson-Houston, Head of All 4, Channel 4

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