How They Get You
  • Published: 11 November 2025
  • ISBN: 9781761356414
  • Imprint: Penguin
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $36.99

How They Get You

Sneaky Everyday Economics and Smart Ways to Hold on to Your Money

Formats & editions
Tr. Paperback
11 Nov 2025
EBook
11 Nov 2025
Audiobook
11 Nov 2025
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You’re not imagining it - your pocket is being picked.

How They Get You is a sharp, funny and empowering field guide to the tricks businesses use to mess with your money. From loyalty schemes to late fees, gift cards to sneaky supermarket tactics, this book pulls back the curtain on how the system works - and how to outsmart it.

You’ll laugh, you’ll groan and you’ll probably cancel a few subscriptions. But most of all, you’ll walk away with the clarity and confidence to make better choices. You’ve got more power than you think - here’s how to use it.
  • Published: 11 November 2025
  • ISBN: 9781761356414
  • Imprint: Penguin
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $36.99
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About the author

Chris Kohler

Chris Kohler is Finance Editor across the 9News network. You'll see Chris nightly in all states and territories covering financial markets, interest rates, property markets and household finance issues. Before joining Nine, Chris was a reporter and presenter for Sky News Business and Your Money, and has extensive experience as a property and financial markets journalist with The Australian, and with The Age and Sydney Morning Herald newspapers via Domain. He also has a large following on social media @chriskohlernews.

Praise for How They Get You

Chris Kohler’s How They Get You is the most readable, interesting, insightful - and highly amusing - book that has ever been written about contemporary consumer experiences.

Professor Allan Fels AO, Former Chair Australian Competition and Consumer Commission
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