> Skip to content
About the book
  • Published: 15 March 2017
  • ISBN: 9780241216057
  • Imprint: Penguin eBooks
  • Format: EBook

Hit Makers




With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson puts culture in the spotlight and asks why certain products and ideas achieve extraordinary popularity
Drawing on ancient history and modern headlines - from vampire lore and Brahms's Wiegenlied to Instagram and Fifty Shades of Grey - Thompson explores the psychology of hits and reveals how we can all become more intelligent consumers of culture. Though dozens of blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold, yet instantly comprehensible. Now, film, music, and media companies can use new tools to learn what makes their consumers tick. Hit Makers pulls back the curtain on this new world to reveal what people want and how things catch fire.
From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.
%%%What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked.
Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible.
Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves.
From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.

  • Pub date: 15 March 2017
  • ISBN: 9780241216057
  • Imprint: Penguin eBooks
  • Format: EBook

Related titles