How design can transform your business, your life, and maybe even the world
A completely new take on the powers of design
Can great design transform people’s lives?
For a new generation of designers, such as Bruce Mau and Yves Behar, the answer is, ‘Yes, it can.’ To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In Glimmer, award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with thought-processes that often seem counter-intuitive – 'ask stupid questions', 'embrace constraint' – designers are creating 'glimmer moments' – the point when a life-changing idea crystallises in the mind – and coming up with breathtakingly innovative solutions, from a wheelchair that can climb stairs to a $100 laptop for the developing world, from a revolutionary anti-smoking campaign to a bank without queues and a company that makes money giving shoes away for free.
“One of the best Innovation and Design books of the year”
“Berger's book has a relevance not only for people with an interest in design, but for anybody interested in rigorous, analytical thinking and problem-solving”
“A different way of thinking about design-as a means of creative problem-solving”
“The premise of this book is that design is applicable to just about any challenge-and its principles are accessible to anyone”
“Thoughtful, sparky and profound”
“With a gift for storytelling, Berger establishes ten principles that readers can use to spark "the glimmer of possibility and potential"”