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About the book
  • Published: 1 August 2011
  • ISBN: 9781847940056
  • Imprint: Random House Books
  • Format: Paperback
  • Pages: 352
  • RRP: $19.99


How design can transform your business, your life, and maybe even the world

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A completely new take on the powers of design

Can great design transform people’s lives?

For a new generation of designers, such as Bruce Mau and Yves Behar, the answer is, ‘Yes, it can.’ To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In Glimmer, award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with thought-processes that often seem counter-intuitive – 'ask stupid questions', 'embrace constraint' – designers are creating 'glimmer moments' – the point when a life-changing idea crystallises in the mind – and coming up with breathtakingly innovative solutions, from a wheelchair that can climb stairs to a $100 laptop for the developing world, from a revolutionary anti-smoking campaign to a bank without queues and a company that makes money giving shoes away for free.

  • Pub date: 1 August 2011
  • ISBN: 9781847940056
  • Imprint: Random House Books
  • Format: Paperback
  • Pages: 352
  • RRP: $19.99

About the Author

Warren Berger

Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader's Digest, Los Angeles Times Magazine, Business 2.0, and New York Magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today, Hoopla, and co-author of Nextville and No Opportunity Wasted, which appeared on The Oprah Winfrey Show twice. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design. He is currently working on an examination of the ways in which questioning can lead to innovation and change, to be published in 2014. His website is www.warrenberger.com.

Praise for Glimmer

“One of the best Innovation and Design books of the year”


“Berger's book has a relevance not only for people with an interest in design, but for anybody interested in rigorous, analytical thinking and problem-solving”

Irish Times

“A different way of thinking about design-as a means of creative problem-solving”

Huffington Post

“The premise of this book is that design is applicable to just about any challenge-and its principles are accessible to anyone”


“Thoughtful, sparky and profound”

Evening Standard

“With a gift for storytelling, Berger establishes ten principles that readers can use to spark "the glimmer of possibility and potential"”

Communication Arts

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