Human Advantage in an Age of Technology and Turmoil
The breakout bestselling authors of Big Data now turn to what data can't accomplish: the power of human ingenuity and ability to frame new questions to get better results than anyone could have previously imagined.
'Wonderfully stimulating... will teach you to see around corners' -- Tim Harford
Don't just think deep, think wide.
From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. But how we see them affects how we respond and lets us uncover hidden options that expand our thinking.
In this bold, optimistic book, theauthors of the bestselling Big Data show how humans have a unique cognitive ability to frame -- to create mental models that allow us to spot patterns, make predictions and grasp new situations. While computers may now excel at reasoning and judgement, framing is unique to humans. This book is the first guide to mastering an essential skill for the 21st century.
Blending fascinating stories with cutting-edge research, you'll discover why it's useless to try to think outside the box, how Spotify beat Apple by framing music as experience, how the #metoo movement reframed the perception of sexual assault from silence to solidarity, and how framing Covid-19 as seasonal flu led to disaster whereas framing it as SARS delivered New Zealand from the pandemic.
Framers will show you how to make better decisions in the age of algorithms, and will revolutionise not only how we think about our future, but how we think about everything.
Praise for Framers
Whether you want to anticipate threats before they appear, reimagine old problems to find new solutions or just relax with a wonderfully stimulating and readable book, Framers has you covered. A simply wonderful reimagining of human ingenuity. It will teach you to see around cornersTim Harford, bestselling author of How To Make The World Add Up
Reveals how you can recognize the lenses that you're applying ... an important read -- a steady hand for our turbulent timesAdam Grant, #1 New York Times bestselling author of THINK AGAIN
Packed with big ideas, great stories, values and verve that make it a delight to read. It will certainly change how you think-and might just change the world tooAnnie Duke, best-selling author of THINKING IN BETS and former poker champion
Provides insight into how we can all nurture more of a beginner's mind and manifest breakthrough ideas for building a better futureMarc Benioff, chairman and CEO, Salesforce
A captivating read... Framers will transform the way you thinkMarissa King, Professor at Yale School of Management
Brilliantly shows that mental models are at the heart of creativity, critical thinking and innovation, and how we can get better at it to solve our toughest business and social challengesAaron Levie, CEO of Box
An appealing pop-science guide to creativity [and] an astute analysis of problem-solvingKirkus Reviews
A great book filled with fresh perspectives to help us out during the rise of AI so we can usher in the Age of Humanitywill.i.am, musician and entrepreneur
A paean to cognitive agility and the elasticity of the imaginationThe Economist
Humans today live a much easier, more comfortable, and more pleasant existence than ever before, but we also face our greatest existential challenges as a species, and in order to survive we will need not only cooperation, but a new and diverse set of cognitive frames ... [this book] teaches us how to better frame things for ourselves as individualsPorchlight BOOK TO WATCH
A tightly written prescription for smart thinking... A bold call to reinject pluralism and progressive human values into a decision-making process dominated by algorithms or gut instinctFinancial Times -- 2021 Summer Books List