Everyday Super Food

Jamie Oliver is a global phenomenon in food and campaigning. During a 22-year television and publishing career he has sold over 48 million books worldwide, and achieved an estimated global TV audience reach of 67 million across 182
territories. As a result Jamie has inspired millions of people to enjoy cooking fresh, delicious food from scratch.

Through his organisation, Jamie has set an ambitious goal to halve the level of UK childhood obesity by 2030, and improve everyone’s health and happiness through food. His belief that business can be a force for good in driving positive change saw the Jamie Oliver Group achieve the prestigious B-Corp status in July 2020.

With 25 best-selling cookery books under his belt, Jamie is the top-selling non-fiction author in UK history. The UK’s top 20 best-selling books of the decade (2010-2020) feature three of Jamie’s cookbooks with 30 Minute Meals at number 4, 5 Ingredients at number 16 and 15 Minute Meals at number 17. Jamie’s new book ONE: Simple One-Pan Wonders will be released in September 2022.

Alongside his work in TV and publishing, Jamie also connects with audiences across multiple digital platforms, creating and appearing in exclusive content for jamieoliver.com, the Jamie Oliver YouTube channels and a variety of social platforms. Named after his childhood nickname, his new app, JUM, launched in the UK in January 2022.

His portfolio of successful restaurants now spans 22 countries around the world across 60 restaurants, and his growing range of food and kitchen products features everything from kitchenware and utensils to various food products including herbs & spices, pasta, sauces and much more.

Jamie started cooking at his parents’ pub, The Cricketers, in Clavering, Essex, at the age of eight. After leaving school he began a career as a chef that took him to the River Café, where he was famously spotted by a television production company and the Naked Chef was born.

In 2001 Jamie left the Naked Chef behind when he set up his first Fifteen restaurant in London, which marked the start of a 15-year journey training disengaged young people for careers in the catering industry. A few years later, he led the call for improved school dinners in the UK, resulting in huge – and lasting – change to the entire school food system. Since then, Jamie’s national and international campaigns have continued to revolutionize the way people feed themselves and their families, and to galvanize governments and industry alike to help drive positive change in food education and public health. All of his commercial activities strive to promote and define new best practice standards.

Jamie now lives in Essex with his wife Jools and their five children.