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About the book
  • Published: 21 August 2013
  • ISBN: 9780143570875
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 200
  • RRP: $9.99
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End of the Road?: Penguin Special




In this engaging and insightful analysis for the lay reader, Gideon Haigh explains why the industry has become an ideological battleground, and reveals the more complex and surprising truth behind the partisan rhetoric.

Australia is one of just thirteen countries in the world equipped to take a car from design concept all the way to a showroom – a remarkable achievement in a market so small. Yet the industry has few friends, and many vociferous critics who argue that the country should not make cars at all.  In this engaging and insightful analysis for the lay reader, Gideon Haigh explains why the industry has become an ideological battleground, and reveals the more complex and surprising truth behind the partisan rhetoric.
 
 

  • Pub date: 21 August 2013
  • ISBN: 9780143570875
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 200
  • RRP: $9.99

About the Author

Gideon Haigh

Born in London and based in Melbourne, Gideon Haigh has been a journalist almost thirty years, and written widely on business, sport, both and neither. The Office is his twenty-fifth book.

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Praise for End of the Road?: Penguin Special

“No one cuts through the knee-jerk platitudes of the commentariat quite like Gideon Haigh ... In this exhilaratingly fierce critique, Haigh never loses sight of what really matters: the workers, their communities and the quality of the products they make.”

Fiona Capp, Sydney Morning Herald


Awards & Recognition

  • John Button Prize

    Longlisted • 2014 • Best Book


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