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About the book
  • Published: 15 September 2011
  • ISBN: 9780307460868
  • Imprint: Crown
  • Format: Trade Paperback
  • RRP: $26.99
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Formats & editions


  • Pub date: 15 September 2011
  • ISBN: 9780307460868
  • Imprint: Crown
  • Format: Trade Paperback
  • RRP: $26.99

About the Author

Youngme Moon

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.


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