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About the book
  • Published: 1 July 2010
  • ISBN: 9781407028484
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 288

Creating Magic

10 Common Sense Leadership Strategies from a Life at Disney




An accessible and insightful business book fully endorsed by Disney, one of the biggest brands in the world and a hugely successful corporation

Outstanding leadership is the kind that inspires employees, delights customers, and achieves extraordinary business results. And no one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade.

In Creating Magic, he shares the ten practical, common sense strategies that guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise. Combining surprising business wisdom with insightful and entertaining stories from his four decades on the front lines of some of the world’s best-run companies, Lee shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.

  • Pub date: 1 July 2010
  • ISBN: 9781407028484
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 288

About the Author

Lee Cockerell

Following a career in the hospitality industry, Lee Cockerell moved to Walt Disney World® Resort, latterly as Executive Vice President of Operations. He has since launched a highly successful career as an independent public speaker and consultant to major corporations worldwide. www.leecockerell.com


Praise for Creating Magic

“Shows the magic in leadership - and the leadership in magic! Read this book!”

Marshall Goldsmith, bestselling author of, What Got You Here Wonâ??t Get You There

“A highly worthwhile volume, Creating Magic transcends the leadership business speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies”

Ted J Kleisner, President and CEO, Hershey

“Elegant in its simplicity and practicality. Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. They are no less relevant to our working lives. At its core, Creating Magic is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead.”

George Bodenheimer, President, ESPN, Inc and ABC Sports

“His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book”

Ken Blanchard, co-author, The One-Minute Manager


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