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  • Published: 1 September 2010
  • ISBN: 9781407021324
  • Imprint: Vintage Digital
  • Format: EBook
  • Pages: 208

Cradle to Cradle

(Patterns of Life)




A groundbreaking, passionately-argued and visionary call to arms. 'There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of stimulus, opportunity, challenge and reward. Works for me.' Stephen Bayley

Recycling is good, isn't it?

In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.

"Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.

  • Published: 1 September 2010
  • ISBN: 9781407021324
  • Imprint: Vintage Digital
  • Format: EBook
  • Pages: 208

About the authors

Michael Braungart

Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships.

William McDonough

William McDonough is an architect and founding principal of William McDonough + Parners based in Virginia. In 1999, Time magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.

Praise for Cradle to Cradle

Already embraced by far-thinking manufacturers and governments.

Food Ethics Magazine

It's one of the most thought-provoking books I've ever read

Ellen Macarthur, Daily Express

The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of stimulus, opportunity, challenge and reward. Works for me.

Stephen Bayley

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