This is a step-by-step guide to cracking your personal millionaire code and turning your enlightened ideas into millions. It showcases real-life stories of men and women who discovered and capitalised on their own "million-dollar ideas", or MDIs. These MDIs, the authors contend, are right under our noses - from bottled water to Post-It notes to less well-known but highly lucrative ideas - if only we can crack our personal millionaire code that will lead us to wealth.
Throughout the book there are inspirational stories of ordinary people who cracked their code and created extraordinary fortunes from a single idea, often in the face of severe challenges. Hansen and Allen show how to overcome personal fears, gather an amazing team, discover and soul-storm not one but dozens of million-dollar ideas, as well as incredible, enlightened ways to market ideas and then hundredfold them.
