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  • Published: 29 April 2008
  • ISBN: 9781591842132
  • Imprint: Portfolio
  • Format: Paperback
  • Pages: 256
  • RRP: $24.99

Buzzmarketing

Get People to Talk About Your Stuff



"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

  • Published: 29 April 2008
  • ISBN: 9781591842132
  • Imprint: Portfolio
  • Format: Paperback
  • Pages: 256
  • RRP: $24.99

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