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  • Published: 5 October 2022
  • ISBN: 9780241582619
  • Imprint: Penguin General UK
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $32.99

Build The Damn Thing

How to Start a Successful Business if You're Not a Rich White Guy




From venture capitalist and pioneering entrepreneur Kathryn Finney, an indispensable guide to building a startup and breaking down barriers for diverse entrepreneurs.

Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, "great pitch but I just don't do Black women"; and inspires them to overcome naysayers.

For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the "Entitleds."

Don't wait for the system to let you in - break down the door and build your damn thing.

  • Published: 5 October 2022
  • ISBN: 9780241582619
  • Imprint: Penguin General UK
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $32.99

Praise for Build The Damn Thing

Having been an entrepreneur and founder for over 20 years, I have read my fair share of business books but Build The Damn Thing is like nothing else I've read! Kathryn's honest insights and 'tell it like it is' approach to building is not only refreshing...it's necessary; especially in a time when so much is at stake. I greatly appreciate the attention to principles typically glossed over-or completely ignored-in most books about entrepreneurship, like the importance of core values. That, for me, makes Build The Damn Thing a must-read for any aspiring startup founder grounded in commitment and responsibility.

Diana Verde Nieto, founder and CEO of Positive Luxury

Hard earned knowledge, practical advice and an authentic engaging style combine to make this business building primer a must read for both wantrepreneurs and early stage business builders. The author's enthusiastic mantra "you got this" is a timely rallying cry for all of us. I plan to continue building the damn thing.

Eric Collins, author of We Don't Need Permission

A guide to compete against the odds! What you might perceive to be a negative attribute, could very well be your superpower!

Bianca Miller-Cole, Founder and CEO of The Be Group and author of Self-Made and The Business Survival Kit

Kathryn has done an incredible job breaking down the steps of how any entrepreneur can be successful on this business journey with practical and tangle steps. Such an easy read which I'm sure will help so many achieve their goals in business - great book!

Byron Cole, author of Self-Made and The Business Survival Kit

An inspiring and galvanising guide to starting a business for anyone who finds themselves on the outside trying to break in. Filled with motivating and practical advice, this is a must read for every aspiring entrepreneur.

Kanya King, founder of MOBO

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