> Skip to content

The principles of modern communication revealed in deceptively simple words and pictures by the man behind the world’s most successful advertising agency

Simplicity looks easy. It's not. It's easier to complicate than simplify. No one knows this better than Maurice Saatchi, the man behind the world's most successful advertising agency. In this book he presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of communication. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

Reviews

Thought provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of modern communication.

Claire Turfrey, Burnie Advocate

Formats & editions

  • Hardback

    9780091943318

    November 1, 2011

    Ebury Press

    112 pages

    RRP $24.99

    Online retailers

    • Amazon
    • Angus & Robertson Bookworld
    • Booktopia
    • Dymocks
    • Abbey's Bookshop
    • Boomerang Books
    • Collins Booksellers
    • Books Kinokuniya
    • QBD
    • Readings
    • Robinsons Bookshop
    • The Nile
    Or

    Find your local bookstore at booksellers.org.au

  • EBook

    9781448116751

    December 2, 2011

    Ebury Digital

    112 pages

    Online retailers

    • Amazon Kindle AU
    • iBooks
    • Google Play EBook AU
    • Kobo Ebook
    • Booktopia
    • eBooks