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The story of LEGO's extraordinary rise, fall and rise again.

LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.

Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.

Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.

Reviews

The raw material he deals with is every bit as durable and grip­ping as Lego bricks. . .Robertson’s take on Lego’s success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world.

Financial Times

A nuanced and readable case study.

Wall Street Journal

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Formats & editions

  • Paperback

    9781847941176

    May 1, 2014

    Random House Business

    320 pages

    RRP $22.99

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    Find your local bookstore at booksellers.org.au

  • EBook

    9781448184385

    June 27, 2013

    Cornerstone Digital

    320 pages

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