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  • Published: 28 February 2027
  • ISBN: 9781804956373
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 336
  • RRP: $29.99

Bimbo

Ditch the Labels. Find Your Voice. Reclaim Your Confidence.




A rousing, empathetic feminist manifesto from broadcaster and influencer Ashley James

Bossy. Frigid. Spinster. Sl*t. Mumsy. Milf. Bimbo.

The English language has a seemingly infinite number of judgemental and hypocritical words to describe women and their life choices. We can't win, no matter what we do.

In BIMBO, Ashley James unpacks the labels that box women in, and the systems that keep them there. A fierce advocate for women’s rights, whether on ITV’s This Morning or online, Ashley draws on raw personal stories, cultural analysis, and sharp humour to unpack the systems that profit from women’s insecurity.

From 'bossy' little girls, 'tarty' teens, to mothers who 'let themselves go', and 'left-on-the-shelf' single women, Ashley asks a radical question: What if we stopped trying to be acceptable, and started being free?

Bold, honest, and deeply validating, this book is a rallying cry for every woman who’s ever felt too much - or not enough. This is a call to women to stop shrinking, stop competing, and start rising - together.

A book to be shared, discussed, and cherished, BIMBO is the powerful and empowering must-read and a beacon of hope for a better future.

  • Published: 28 February 2027
  • ISBN: 9781804956373
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 336
  • RRP: $29.99

About the author

Ashley James

Ashley James is a broadcaster and campaigner. She is a vocal advocate for equality and women’s rights and is currently a political and social affairs correspondent for ITV’s This Morning. She is a proud mother to two young children, Alfie and Ada. BIMBO is her first book.