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  • Published: 14 January 2025
  • ISBN: 9781761348891
  • Imprint: Penguin
  • Format: Trade Paperback
  • Pages: 384
  • RRP: $36.99

Becoming Magnetic

Own your presence, step into confidence, attract what you desire

Extract

Am I cursed? Or just messed up? What is wrong with me? Why do bad things always happen to me? Am I unlucky or just damaged goods? Who will ever want me . . . an uneducated, broken, Latina from the ’hood?

For years, I carried these words like a weight, letting them dictate my life. Every time I repeated them, it was like I was tearing myself down, all while pretending nothing was wrong. I slapped on a smile, cracked a few jokes and hid behind some makeup, thinking that would be enough to fool everyone – including myself. But deep down,I knew the truth.

I had zero confidence, no sense of self-worth and absolutely no idea how to turn things around. Let’s be real – I wasn’t even sure if I was the problem or if anything could be fixed at all.

I wasn’t just lacking magnetism; I was actively repelling the very things I needed to thrive – things like strong boundaries, real confidence, meaningful relationships and belief in who I am. I was stuck in a cycle of self-doubt and self-sabotage, unable to see that the power to change was within me all along.

I just never felt good enough, smart enough, pretty enough, educated enough, skinny enough – just plain not enough. I questioned everything I did and couldn’t seem to be comfortable just ‘being myself’ no matter how many times people told me to do just that. I simply didn’t know who that ‘self ’ really was. I didn’t know myself without the opinion of others, without comparison and criticism. I constantly second-guessed myself, while desperately seeking validation from everyone around me. Deep down I just wanted to be told that I was good enough, yet it never happened.

I learnt how to evaluate how ‘good’ I was based on the way otherpeople felt about me. I didn’t have a sense of self, never mind something as alluring as ‘magnetism’. Back then, I wouldn’t even have known what the hell that word meant. To be honest, it was something I knew nothing about. I would have NEVER in a million years believed that I’d write a book teaching women how to become magnetic . . . yet here we are.

It all started in 2017: my life began to transform in ways I could hardly believe, let alone describe. Every aspect of my existence expanded beyond anything I had ever experienced. Love, health, success and opportunities seemed to arrive as if the universe itself was kissing me on the forehead. Blessing after blessing unfolded, sometimes inthe form of challenges (of course) but even when there were bumps in the road, it was exciting to be travelling down it. And it wasn’t just my life that was shifting; my clients, friends, and the incredible online community I had built were also reporting these life-altering changes. It felt as if we had cracked a code, uncovering the answers to questions that had lingered for years: ‘Who am I? How can I buildmore confidence? When will I feel enough? How can I stop letting the opinions of others hold me back?’

I was able to teach my amazing clients and the women in mycommunity how to tap into their inner power and attract what they wanted from a place of abundance rather than lack.

We stopped hiding from our past and faced it head on. We made peace with the parts of ourselves we once buried deep, transforming old wounds into the wisdom we needed to build the future we truly desired. This wasn’t about glossing over the hard stuff; there was nothing ‘love and light’ about the hard things we had to work through. It was about doing the deep uncomfortable work, owning it, using it and taking back control. We didn’t just reclaim our stories – we rewrote them, on our terms.

The more we confronted our past and embraced who we were, the more we unlocked the doors to what we truly wanted. Self-acceptance wasn’t just a trending term; it was the key to everything. And as we leaned into this work, something remarkable happened – we found each other. We weren’t just a group of women on a self-improvement journey; we became a powerful force, bound together by shared experiences and a hunger for something more.

In doing so, we decided how we’d show up in the world, shifting our frequency and becoming more than we ever thought possible. This wasn’t about staying comfortable; it was about challenging ourselves, stepping up and living the work every single day. And as we did, the changes came – powerful, undeniable shifts that couldn’t be ignored.

It wasn’t luck or chance. It was conscious magnetism. The more we lived in alignment with our true selves, the more we started to attract what we deserved. This wasn’t just about healing – it was about stepping into our power, claiming our space and watching the world respond. And in that moment, I understood: this is what becoming magnetic was really about.

When I began discussing this concept in my programs, with my clients and through social media, the response was overwhelming. It made me reflect deeply on how I moved through the world and how I support my clients to do so as well: magnetism was at the heart of it all. After releasing a podcast on the subject and seeing the huge response of private messages, emails and endless questions come through, I knew I had to write this book.

MAGNETISM AND YOU 

So, what exactly is magnetism? In simple terms, it’s the invisible energy you radiate – your essence, presence and confidence. It’s that powerful force, rooted in authenticity, that not only attracts the right people and opportunities into your life but also repels the ones that don’t serve you. It’s not just about drawing things in; it’s about setting boundaries and creating space for what’s meant for you.

When you’re truly magnetic, people can feel your energy before you even say a word. It’s not just charm or charisma – it’s the alignment of your being, what you believe and how you show up. It’s the courage to be unapologetically you. When you embrace your full magnetism, your presence becomes undeniable. You speak with conviction, live with intention and you stop seeking validation because you know who the hell you are.

The journey to magnetism isn’t just about putting on a confident front – it’s about tapping into the core of who you are, stripping away the layers that have kept you small and allowing your true selfto shine. I see it all the time in the women I work with. They come to me thinking something’s missing, only to realise that their magnetic potential was there all along. It just needed to be unlocked.

That’s why this book is called becoming magnetic – because this is a process. It’s about stepping into the version of yourself that’s been waiting beneath the surface, the version that captivates and commands the room without even trying.

NO FLUFF

I get it. You might be reading this and thinking, ‘This magnetism stuff sounds like some new-age, buzzword nonsense. Something people throw around to sound profound, but in reality, it’s just fluff.’ Believe me, I was right there with you once. I used to side-eye terms like ‘energy’ and ‘vibration’, thinking they were just feel-good words with no real substance. But let me tell you something – I’ve lived this. I’ve seen it happen in my ownlife, and in the lives of the women I coach every day.

Magnetism is real, and it’s not about some mystical woo-woo thing that only the spiritually enlightened can tap into. It’s practical, it’stangible and it’s something every single one of us already has.

I wasn’t born into this knowledge. I too used to think success and attraction were just luck or natural charisma that some special people had, and the rest of us didn’t. But once I started paying attention, I realised something bigger was happening; my energy was shifting,and so were the results in my life. Opportunities that seemed impossible were suddenly within reach. The things I once only dreamt of? They started finding their way to me – not because I wished for them, but because I actively became the person who could attract them.

And that’s what this book is about – becoming magnetic, intentionally creating the life you want by cultivating the energy, presence and mindset that pulls it in.

Now, don’t get me wrong – this isn’t some superficial feel-good story where you can think happy thoughts, recite a few affirmations and the universe will serve up your dreams on a silver platter. Real magnetism doesn’t work that way, and I’m not here to sell you on that BS.

What I’m talking about is deeper. It’s the gritty, uncomfortable work of getting real with yourself – digging into your past, understanding your patterns and actively transforming who you are and how you show up.

That’s where magnetism goes beyond the surface-level concepts we’ve all heard before. You can’t fake this. The universe responds to who you are, not who you pretend to be. If you’re showing up inauthentically, if you’re still hiding behind masks, all the positive affirmations in the world won’t help.

In all honesty, magnetism is not for the faint of heart. It’s not about sitting back and hoping for good vibes. It’s about stepping into your power, taking radical responsibility for your energy and making the necessary changes to become the woman you want to be. It’s work – but it’s the kind of work that pays off.

I’m not here to fill your head with vague ideas or empty promises. Becoming Magnetic is packed with real steps that will challenge you to dig deep and transform. But at the end of the day, you have to show up and do the work.

So if you’ve ever felt sceptical or cynical about concepts like magnetism or energy, I get it. But I challenge you to stay open. Try the exercises, see how it feels when you begin to shift your energy and start living in alignment with your true self. You might just be surprised at how much your life begins to change.

WHAT TO EXPECT

Before we even get into the thick of Becoming Magnetic, I have to tell you straight up: none of this is going to work if you keep hiding from yourself. There is no magic wand here. There’s no quick-fix pill or instant magnetism success button. Like anything worth having, magnetism takes time, commitment and a lot of real, honest work.

But, if you’re ready to get uncomfortable, to look at the parts of yourself you’ve been avoiding, and do the work that’s required, Becoming Magnetic has the power to change everything – the power to help you step into the woman you’ve always wanted to be.

The woman who takes up space without asking permission.
The woman who shows up for herself, stands by her values and speaks her truth with conviction.
The woman who no longer waits for the world to tell her she’s enough because she already knows, believes and behaves like she is.

That’s what this journey is about. And let me tell you right now, taking your space in this world is both your right and your responsibility.

Becoming magnetic isn’t about overshadowing others or being louder than the next person. It’s about fully embodying who you are and walking in that power.

However, let me warn you: this isn’t for everyone.

It’s not for the people who want to play small, hide in the shadows or keep telling themselves the same tired stories about why life isn’t working out for them. If that’s where you’re at, Becoming Magnetic will only be another collection of words that you’ll toss to the side after a few chapters. Honestly, that’s fine if you’re not ready.

But if you’re here – I mean really here – if you’re ready to dig in, push yourself and become the woman you’ve always been capable of being, then you’ve picked up the right book.

This process will challenge you. It will invite you to confront the patterns, habits, and beliefs that have kept you stuck. But you already know that version of you isn’t cutting it anymore. You know you’re capable of more, and Becoming Magnetic is here to help you claim it.

Magnetism is real, and it’s powerful. It’s about shifting your energy, your mindset and your actions. It’s about taking charge of the energy you put out into the world and watching how it transforms what comes back to you. It’s about being so damn real and grounded in who you are that people can’t help but be drawn to you.

You don’t have to chase, beg for or plead for attention – it naturally gravitates toward you because you’ve become an undeniable force. Magnetism isn’t just about attracting people and opportunities. It’s also about repelling the things that are no longer aligned with you. When you step into your magnetic power, you will find the things that don’t serve you will start falling away. It can feel uncomfortable at first – after all, many of us have been conditioned to think we need to make everyone happy, fit into everyone’s expectations and be liked by everyone.

That’s not what being magnetic is about.

It’s not enough to simply read Becoming Magnetic, nod along, and think positive thoughts. You’ve got to get in the trenches, face your fears and start taking action. No amount of vision boarding or feel-good mantras will make you magnetic if you’re not willing to show up and put in the effort.

Becoming magnetic requires determination and a willingness todo the uncomfortable work that most of us avoid doing.

The good news is – you don’t have to do it alone. In the pages of Becoming Magnetic, I’m going to walk you through every step. This isn’t about transforming into someone else – it’s about revealing the person you’ve always been, the confident, powerful, magnetic woman who’s been hiding beneath the layers of self-doubt and external expectations.

WILL BECOMING MAGNETIC WORK FOR YOU?

After working with thousands of women across the globe and coaching for more than a decade, I’ve noticed that so many of us love to binge podcasts, devour audiobooks and consume endless amountsof self-growth content online. We call ourselves personal development junkies – I’m guilty of it too – but here’s the thing. What will actually make Becoming Magnetic work for you? What will make Becoming Magnetic different? Why won’t it just be another inspirational bookyou leave on your shelf after a week or two?

The difference will be you.

That’s it.

It all comes down to you deciding to action what you learn fromthese pages. Becoming Magnetic is packed with practical steps, deep coaching questions and powerful exercises – all designed to support you in stepping into your most magnetic self.

But wait, doesn’t every self-development book promise that?

They do.

So what makes this one ‘the one’?

You do.

You deciding that this is the moment you stop buying a bunch of self-help books that collect dust, the ones you don’t finish or, worse, the ones you don’t act on.

This is the book that will transform your life because you will choose to let it be.

I know the potential of the content in Becoming Magnetic – it’s life-changing. But its power is only unleashed when you decide to show up for yourself.

I’m known by my clients as the ass-kicking coach who doesn’t let them play small or hide behind clever words and feel-good statements. I’ve lived the struggle; I’ve been through hell and back, and, because of that, I’m here to give it to you straight. I’m direct, sometimes tough, and I say the things others won’t and I do it in service of you.

Because you deserve nothing less than being held to your greatness and highest potential.

I’m also a nurturer and a mother, a widow, a wife, a sister and a daughter. And I truly love this work. I am honoured I get to do this for a living. I care deeply about seeing women step into their full power and attract the life they dream of and deserve.

If anything I say here challenges you – good. That’s a signal there’s something worth digging into, something important to uncover. That discomfort? It’s calling you to lean in, reflect and grow. Becoming Magnetic is going to push you, challenge you, but most importantly, it’s going to invite you to do the work (more on what that actually means later).

I can guide you, but I can’t make the choice for you. That part is up to you.

So, I hope you’re ready to step up and to take action, because everything you desire is on the other side of that choice.

Let’s make this the book that transforms you, the one you actuallyuse to become magnetic.

Because damn do I know that it can.


Becoming Magnetic Erika Cramer

Are you ready to stop hiding, step into your power and own the space you were born to take?Unlock the magnetic force within you, with this no-bullshit, real-talk guide.

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