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  • Published: 3 May 2018
  • ISBN: 9780241984611
  • Imprint: Penguin Audio
  • Format: Audio Download
  • RRP: $19.99

Be More Pirate

Or How To Take On The World And Win




A 21st-century survival guide for your inner rebel, based on the innovations of 18th-century pirates

In Be More Pirate, Sam Conniff Allende reveals the game-changing innovations of 18th century pirates and identifies five key takeaways that will help you spark change and achieve success today:

· REBEL: Draw strength by standing up to the status quo
· REWRITE: Bend, break, but ultimately rewrite the rules
· REORGANISE: Collaborate to achieve scale not growth
· REDISTRIBUTE: Fight for fairness and make enemies of exploitation
· RETELL: Weaponise stories and tell the hell out of them

Using these pioneering strategies as examples, and looking to modern-day pirates like Banksy, Elon Musk and Malala for inspiration, Conniff Allende shows you how to make positive change and build a manifesto around your ideas and principles - a pirate code 2.0 that's fit for the uncertain 21st century. Whatever your ideas or the scale of your ambitions, Be More Pirate will revolutionise the way you think, work and live.

  • Published: 3 May 2018
  • ISBN: 9780241984611
  • Imprint: Penguin Audio
  • Format: Audio Download
  • RRP: $19.99

Praise for Be More Pirate

Sam has created something that is timely and important. It is an idea that's going to explode

Will Hudson, Founder and CEO of It’s Nice That and Anyways

If you're in an industry facing disruption, the challenges are huge and the practical solutions few and far between. Be More Pirate is a dynamic framework for taking charge of the change that's coming your way. Sam has made pirates relevant again

Adam Lewin, Creative Director Hearst Publishing and ex-Creative Director at Condé Nast

Be More Pirate makes modern-day heroes of names lost in history. Sam has spotted something: that millennials are natural pirates in spirit, making their own way on the high seas. Put aside the cutlass-and-parrot pirates in the Treasure Island mould. The ones he is thinking of were the model for how to break the system and create radical change

Jo Lo Dico, Evening Standard

Be More Pirate is a timely kick up the backside for any organisation that hasn't got to grips with the disruption that faces us all. But it's also an optimistic, practical and purposeful rallying cry that a different way of organising ourselves is possible. Who knew the rogues of the 18th Century were going to be the role models we need for the 21st century

Stephen Woodford, CEO of the Advertising Agencies Association

Be More Pirate is a call to our better natures, our more inventive, imaginative selves to rouse up and remake the world. It's time for the rebels in us all to re-emerge

Antony Mayfield, Founder and CEO of Brilliant Noise

A much needed call for more radical intention at the top. Be More Pirate is more useful, memorable and amusing than most leadership material I've seen, and I've pretty much seen the lot

Liam Black, CEO Wavelength

Be More Pirate is a brave, original and inspiring concept

Syima Aslam, Director and Founder of Bradford Literature Festival

Be More Pirate provides high-octane inspiration in the face of unprecedented disruption. Break open the rum and immerse yourself, because Be More Pirate is a holistic strategy for success in changing times

Sherilyn Shackell, Founder & CEO The Marketing Academy

Enlightening - Be More Pirate is a captivating and valuable read for anyone who wants a fresh guide book to navigate uncertain times

Rachel Botsman, author of WHO CAN YOU TRUST? and co-author of WHAT'S MINE IS YOURS

I'd rather be a pirate than join the navy

Steve Jobs

Be More Pirate feels so important as it looks to history to help us grip the future

Martha Lane Fox CBE, Founder of Lastminute.com

A refreshing, entertaining and inspiring perspective on work, leadership and why we do what we do

Bruce Daisley, VP Twitter

Be More Pirate is refreshing, funny, insightful and ... annoying, in a good way. I felt actually challenged and inspired to do more, and be more in life and work. This isn't a book, it's the beginning of a movement

Tom Goodwin, Author, Digital Darwinism

Be More Pirate as a statement is a controversial call to arms given the prevailing news agenda around corporate leadership, however as you dig into the argument there is a slow-dawning realisation that this way of thinking, this contrarianism, is exactly what we need to course correct 'the corporation'

Arlo Brady, CEO, Freuds

Ask forgiveness, not permission! A unique approach...reminds me of the fun we've had with our airlines

Sir Richard Branson

Totally compelling

Ed Miliband, Reasons to be Cheerful podcast

Be More Pirate is a battle cry for my generation. Step aside, the future belongs to us

Jamal Edwards