An explosive insight into the previously unseen world of football club ownership by one of the game's most-recognisable figures
A finalist for the William Hill Sports Book of the Year
Shortlisted for the British Sports Book Award for best autobiography
Multimillionaire at 32Youngest Premier League football club owner at 36His club and a fortune lost at 42Owning your childhood club - that's the dream, isn't it?
Simon Jordan made his fortune building a mobile phone company from scratch. When he sold it for £75 million, he bought Crystal Palace FC, the club he'd supported as a boy, and led them into the Premier League.
Ten years later Palace was in administration and Jordan had lost nigh on everything. Be Careful What You Wish For lifts the lid on being the owner of a football club and how the game really works. Hopes and dreams sit alongside greed, self-interest, dodgy transfers, boardroom fights and dressing room dressing downs. Throughout no one is spared, least of all Jordan himself.
A finalist for the William Hill Sports Book of the Year Shortlisted for the British Sports Book Award for best autobiography
“If you are a football fan and have not read this book, you are missing out”
“We all love the idea of owning our boyhood club but [Jordan's] memoir strips away the romance in a frequently hilarious, often alarming account”
“No punches pulled”
“A frank and brutal insight into why football and business don't mix”
“I couldn't help laughing... He can't half tell a story”
“Brash, flash and full of bottle-blond ambition”
Simon Redfern, Independent on Sunday
“One hell of a read”
“Bad luck and bad decisions make for a page-turning read”
“Ripe with detail and wincingly beliveable”
“An important document to have arrived in the world of football”
Danny Kelly, Observer
“A lively offering... A good read and at times highly amusing”
“Compelling and revealing”