> Skip to content
  • Published: 15 March 2013
  • ISBN: 9780224091824
  • Imprint: Yellow Jersey
  • Format: Paperback
  • Pages: 416
  • RRP: $24.99

Be Careful What You Wish For



An explosive insight into the previously unseen world of football club ownership by one of the game's most-recognisable figures
A finalist for the William Hill Sports Book of the Year
Shortlisted for the British Sports Book Award for best autobiography

Read this explosive insight into the previously unseen world of football club ownership by one of the game's most-recognisable figures.
Multimillionaire at 32

Youngest Premier League football club owner at 36

His club and a fortune lost at 42

Owning your childhood club - that's the dream, isn't it?

Simon Jordan made his fortune building a mobile phone company from scratch. When he sold it for £75 million, he bought Crystal Palace FC, the club he'd supported as a boy, and led them into the Premier League.

Ten years later Palace was in administration and Jordan had lost nigh on everything. Be Careful What You Wish For lifts the lid on being the owner of a football club and how the game really works. Hopes and dreams sit alongside greed, self-interest, dodgy transfers, boardroom fights and dressing room dressing downs. Throughout no one is spared, least of all Jordan himself.

**A finalist for the William Hill Sports Book of the Year**
**Shortlisted for the British Sports Book Award for best autobiography*

  • Published: 15 March 2013
  • ISBN: 9780224091824
  • Imprint: Yellow Jersey
  • Format: Paperback
  • Pages: 416
  • RRP: $24.99

About the author

Simon Jordan

Croydon-born Simon Jordan made millions in his twenties selling mobile phones. In 2000 he bought Crystal Palace Football Club, which he'd supported since childhood. Aged 31 he become the youngest Chairman in history. Ten years later, after ups, downs, and a huge level of self-financing, Jordan quit the club after being forced into administration for reasons beyond his control. During his ten-year tenure he was never afraid to speak out. He wrote a widely-followed series of columns for the Observer, which commented forthrightly on the game today.

Praise for Be Careful What You Wish For

If you are a football fan and have not read this book, you are missing out

John Inverdale

We all love the idea of owning our boyhood club but [Jordan's] memoir strips away the romance in a frequently hilarious, often alarming account

The Times

No punches pulled

Independent

A frank and brutal insight into why football and business don't mix

Theo Paphitis

I couldn't help laughing... He can't half tell a story

Evening Standard

Brash, flash and full of bottle-blond ambition

Simon Redfern, Independent on Sunday

One hell of a read

Sport Magazine

Bad luck and bad decisions make for a page-turning read

Shortlist magazine

Ripe with detail and wincingly beliveable

Sunday Telegraph

An important document to have arrived in the world of football

Danny Kelly, Observer

A lively offering... A good read and at times highly amusing

Sun

Compelling and revealing

Metro

Related titles