Aristotle's Guide to Self-Persuasion

I thought that there could never be another book about effective communication that could come close to Jay Heinrichs’s Thank You for Arguing. And then came this new book. I again gasped with new insight, but this time I was called to a more difficult challenge: how to persuade myself to live my best life. And Heinrichs, a teacher for the ages, gave me the tools. Astounding

Peter Heller, bestselling author of The Dog Stars and Burn

Jay Heinrichs is a witty guide to the lost art of self-persuasion, using the power of words to become our best selves. This book is a treasure

Florence Williams, author of The Nature Fix and Heartbreak

I’ve never read a smart book that was this funny or a funny book that was this smart

Regina Barreca, author of They Used to Call Me Snow White . . . But I Drifted

Jay Heinrichs turns the self-help genre upside down with Aristotle’s Guide to Self-Persuasion. From coping with shame to navigating through change, love, and ego, this thought-provoking book probes into every aspect of our modern lives and is relatable to every one of us, on every page

Diana Nyad, author of Find a Way

Through clear explication of the rhetorical tools that are available to us, coupled with engaging anecdotes involving a diverse set of characters from Cicero to Taylor Swift and ‘the Dude,’ Heinrichs inspires readers to discover how they can use the power of words to transform both themselves and their world

Bishop Michael Curry, internationally known preacher and author of Love Is the Way, The Power of Love, and Songs My Grandma Sang

Combining cogent philosophical explanations with entertaining examples from popular culture (including how Taylor Swift and Muhammad Ali used the power of persuasion), Heinrichs provides . . . a spirited and innovative application of an ancient Greek art

Publishers Weekly

Heinrichs’s prose is everything one would expect from an expert on rhetoric: funny, charming, relatable

Kirkus Reviews