> Skip to content
  • Published: 16 March 2021
  • ISBN: 9780241482018
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 256

Alien Thinking

How to Bring Your Breakthrough Ideas to Life



Unleash your imagination, catalyse original thinking and find counter-intuitive solutions

How did a balloonist orbit the earth without fuel? How did an inventor create electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola? They all used alien thinking.

For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows five patterns of thinking that distinguish true innovators - Attention, Levitation, Imagination, Experimentation and Navigation. Marked by a flexibility and freshness that transcends conventional problem-solving, alien thinkers know how to free their imagination, detect hard-to-observe patterns, systematically prototype ideas and see the big picture.Alien Thinking will help you innovate better and develop world changing-ideas of your own.

  • Published: 16 March 2021
  • ISBN: 9780241482018
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 256

Related titles