12 Rules for Life

The most important and influential Canadian thinker since Marshall McLuhan. His bold synthesis of psychology, anthropology, science, politics and comparative religion is forming a genuinely humanistic university of the future

Camille Paglia

Profound, charismatic and serious... One of the most important thinkers to emerge on the world stage for many years

Tim Lott, Spectator

12 Rules for Life hits home - from identifying the deeply engrained hierarchical ladder that motivates our decision making to asking indispensable and sometimes politically unpopular questions about your life and suggesting ways to better it

Howard Bloom, author of 'The Lucifer Principle'

A wonderful psychologist

Malcolm Gladwell

Fascinating ... Peterson is brilliant on many subjects

Bryan Appleyard, Sunday Times

A rock-star academic, a cool, cowboy-boot-wearing public thinker who directs tough love at overprotected youth ... Peterson twirls ideas around like a magician

Melanie Reid, The Times

Someone with not only humanity and humour, but serious depth and substance ... Peterson has a truly cosmopolitan and omnivorous intellect... There is a burning sincerity to the man

Spectator

One of the most eclectic and stimulating public intellectuals at large today, fearless and impassioned

Matthew d'Ancona, Guardian

In a different intellectual league... Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35m views. He is fast becoming the closest that academia has to a rock star

Observer

Peterson has become a kind of secular prophet who, in an era of lobotomised conformism, thinks out of the box ... His message is overwhelmingly vital

Melanie Philips, The Times

Like the best intellectual polymaths, Peterson invites his readers to embark on their own intellectual, spiritual and ideological journeys... You have nothing to lose but your own misery

Toronto Star

The most influential public intellectual in the Western world right now

New York Times

The most sought-after psychologist in the world

Psychology Today

It is that rare thing: self-help that might actually be helpful

New Statesman

Everyone must read 12 Rules For Life... The most enlightening book I have read in ages. Google him if you like, if it makes you feel better. It will, by the way. But get the book, that is the most important thing. And then read it. And then pass it on to a friend

Chris Evans

Charismatic and exceptionally articulate.... Peterson is a new kind of public intellectual, using YouTube to spread ideas infinitely wider than predecessors such as Bertrand Russell or Isaiah Berlin

Amol Rajan, New Statesman

Jordan Peterson is a Canadian psychologist whose seemingly overnight ascent to cultural rockstar comes after years of deep scholarship in many disciplines

Psychology Today

Genuinely extraordinary... Unmatched by any other modern thinker ... A prophet for our times

Dominic Sandbrook, Daily Mail

Anyone who is in a position of leadership would find it very insightful ... Jordan Peterson is a profound writer

Gina Miller