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Sasha Aronzon-Martofel

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SASHA & AJ MARTOFEL are the founders of Self-Care Is For Everyone, a million-strong community and mental health advocacy platform dedicated to making emotional support accessible. Through viral artwork, empowering apparel, and collaborations with nonprofits, they help people feel seen, supported, and less alone. Their work centers on reminding all of us that taking care of ourselves isn’t selfish; it’s essential.

Books by Sasha Aronzon-Martofel
How Do I Self-Care?
Sasha Aronzon-Martofel

Being kind to yourself isn’t always easy—but How Do I Self-Care? shows you how to be your own best friend, even on the hard days. It comes from AJ and Sasha Martofel, the couple behind Self-Care Is For Everyone, a platform and community of over 1 million social media followers dedicated to self-care, mental health, and healing.

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