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Sarah Hyndman

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Sarah Hyndman has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.

Books by Sarah Hyndman

Why Fonts Matter

Discover the incredible power of fonts to influence your decisions, alter your perceptions, stir your emotions and change how you understand the world

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