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Richard La Ruina is renowned for being the UK’s greatest pick-up artist. He is the founder of the successful dating coaching company PUA Training, which has coached hundreds of thousands of men around the world in the art of seduction. With top trainers across the US and the UK, PUA runs seminars, courses and boot camps and produces a range of digital products. Richard has been featured on BBC and ITV, as well as in Men’s Health, the Evening Standard, Cosmopolitan and various other magazines and newspapers.


The Natural Richard La Ruina

A guide to attracting women from the UK’s top pick-up artist

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Buy now