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Peter B. Stark

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Peter B. Stark, president of Peter Barron Stark & Associates, Inc., travels internationally, speaking and training business leaders in the art of negotiation. He lives in Poway, California, with his wife and their three children.

Books by Peter B. Stark

The Only Negotiating Guide You'll Ever Need, Revised and Updated

Everything in life is negotiated, under all conditions, at all times. From asking your boss for a raise to asking your significant other to take out the garbage, most of us are involved in negotiations to one degree or another for a good part of any given day. The Only Negotiating Guide You'll Ever Need, Revised and Updated outlines the critical elements you need for a successful negotiation and reveals the 101 tactics to use in any high-stakes business deal, or in everyday life occurrences.

This new edition includes:

  • Self-assessment questionnaires--which will also be available online--designed to determine your negotiating behavioral style
  • Tools for dealing with dreaded negotiation sharks or bullies
  • Tips for recognizing and interpreting your negotiating counterpart's body language to create win-win outcomes
  • Anecdotes and examples showcasing negotiation tactics, and how to counter unethical and unprofessional tactics effectively
  • 101 negotiation tactics, twenty of which are brand new, with memorable names such as "Dumb Like a Fox," "Appealing to Mother Teresa," and "No More Mr. Nice Guy"
  • Using their thirty years of experience as business professionals, lead negotiators, consumers, and parents, the authors provide readers with the tools they need to become successful negotiators who build win-win relationships.
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