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Paul Dickinson

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Paul Dickinson is a consultant at branding consultancy Rufus Leonard. His clients have included Andersen Consulting, the BBC, BT, Mercedes Benz, Royal Mail, Shell and VISA. He is also a director of the Digital Media Research Laboratory, established by Cable & Wireless and Lloyds TSB to research online branding, and a founder of Eye-Network.com, Europe's largest videoconference booking service.