Mark Frith took the helm at Heat in early 2000 and increased sales from 65,000 to over 550,000. He has won every major British publishing award in the process, including PPA Editor of the Year twice and, in 2005, the BSME Mark Boxer Award for special achievement in UK magazine publishing. Prior to Heat he was editor of Smash Hits and Sky Magazine. He has also presented BBC TV's Liquid News. He resigned from Heat in February 2008 in order to write this book. He is 38 years old.