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Malcolm Rands
Photo Credit: (c) Random House NZ, 2013

Malcolm Rands

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Malcolm Rands, whose personal and business stories are told in Ecoman, is the founder and CEO of ecostore Company Ltd, New Zealand’s leading manufacturer and retailer of plant-based baby care, body care and household cleaning products that are healthier for people and the environment with no nasty chemicals.

After travelling and working as a radiographer in Australia, the USA and the UK, Malcolm returned to New Zealand and a career in the community arts. A combined interest in fostering communities and green activism led Malcolm and friends to establish an ecovillage in Northland. From there, in 1993 Malcolm and wife Melanie set up a mail-order business to sell eco-friendly products for cleaning, body care, pet care, and organic gardening. An iconic store in Auckland’s Freemans Bay led to an international retail presence, and world-renowned scientist Sir Ray Avery now leads their product development. It is a new business model where a commercial business supports a not-for-profit business, the Fairground Foundation.

For two years Malcolm appeared on TVNZ’s Good Morning Show as ‘Ecoman’, giving advice on how to ‘green up’ your life. As well as an astute businessman, Malcolm is still a keen organic gardener. He lives between Auckland and his permaculture eco-village in Northland.

Books by Malcolm Rands


The story of how Malcolm Rands, an organic gardener and hippy from Northland, built the pioneering global brand ecostore.

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