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John Asher is the author and developer of 15 different sales-related training manuals. This is John’s third published book on sales. His first book, How to Do Business with Western Companies, was co-authored with Simon Guo of Beijing and published in China in 2012 in Mandarin. The book was partially funded by two Chinese companies, Haier and Alibaba. It was a best seller in China and helped Alibaba and Haier grow to global powerhouses.

His second book, Close Deals Faster sold out the first day it was available on Amazon, made the Hudson book stores best seller list, won an international book award as the best sales book of 2018, and was awarded the best book of 2018 by the American Book Fest.

John and his team of 30 people in the US and China have trained over 80,000 salespeople from 22 countries.

Books by John Asher

The Future of Sales

Make the sale. Grow your company. Be an asset to your customer. Even during times of broad uncertainty and drastic change, you can succeed with The Future of Sales!

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The Neuroscience of Selling

A revolutionary way to discover real sales success and bring new value to your company!

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